our story

Magpies Bakery has been a staple of North Knoxville since 1992, serving up some of the best desserts in the city. Known for our “all butter, all the time” philosophy, Magpies has built a loyal following with cakes, cupcakes, cookies, pies, and seasonal treats that have become part of Knoxville’s sweetest celebrations for more than three decades.

Magpies was founded by Aunt Peg, whose recipes and love for baking helped shape the bakery into a beloved neighborhood institution. Her niece, Elizabeth Smith, began working at Magpies while still in high school and eventually learned every part of the business, from dishwashing to cake decorating. In 2018, Elizabeth stepped into ownership and continued the bakery’s traditions while serving generations of Knoxville families.

In 2025, Magpies entered a new chapter when Real Good Kitchen, Knoxville’s food business incubator founded by Bailey Foster, acquired the bakery. Today, Bailey and the Real Good Kitchen team are committed to preserving everything the community loves about the bakery while helping it grow into the future. The same recipes, quality, and beloved desserts remain, now strengthened by Real Good Kitchen’s mission to support food entrepreneurs and build a stronger local food community.

Magpies continues to serve Knoxville from its home on North Central Street, providing cakes, cupcakes, cookies, pies, and seasonal specialties for everyday treats and life’s biggest celebrations.

Small businesses truly take a village, and Magpies is a reflection of the incredible customers, employees, family, and friends who have supported it over the years. We are proud to be part of the Knoxville community and grateful to continue baking for it every day.

FAQs

What we do: All Butter All The Time – We strive to spread happiness throughout Knoxville one delicious morsel at a time. We make everything from scratch, using no shortcuts and only the finest ingredients.

What we make: Our main products are centered around cake and cupcakes! We also make pies, cheesecakes, cookies and banana pudding on a regular basis. Seasonally we make king cakes, apple stack cakes and other delicious treats. Check out our instagram for daily updates + sign up for our newsletter to be in the know!

Why Magpies: We do our best to be good neighbors and active members of our community. We’re Knoxville born and are here to stay. We’re proud of our scruffy little city and want to do our part to make it the sweetest place to be.

We never add preservatives to our products and strive to use the best ingredients possible. We use local Cruze Farm milk and buttermilk, source eggs from Cage Free/Hormone Free sources, use Pure Cane Sugar and of course…All Butter All The Time.

subscribe

Sign up with your email address to receive news and updates.